What does Digital Transformation bring in 2023? | Sostenia
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What does Digital Transformation bring in 2023?

In recent years, the digital world has undergone significant changes, and companies have greatly benefited from technological advances, relying increasingly on software solutions. The advantages have been visible in all aspects: operational, in customer relationships, interactions with employees, and at the management level.

At the beginning of 2023, more than ever, we all wonder what the trends are in Digital Transformation for the business environment.

Resource optimization through automation

Automating processes can indeed be the most suitable solution for a company aiming to optimize its processes, resources, and increase profitability. With almost the same resources, operational volume can significantly increase with the help of software robots. Managers who understand the impact of these benefits have chosen RPA technology to gain stability in a fluctuating environment such as the current one and to reduce costs to cope with economic challenges. Moreover, adopting RPA becomes an affordable alternative for many companies, and in the future, automation will continue to evolve and offer even more advantages.

According to Gartner, by 2024, hyper-automation will enable organizations to reduce operational costs by 30%.

Hybrid work style influences technology

The pandemic period has shown that remote work can be just as effective, with clear advantages for both employers and employees. The flexibility of the work style leaves its mark on organizational culture, project execution, recruitment processes, and, last but not least, on the evolution of new software solutions.

Managers are looking for software tools that enable remote collaboration for teams located in different locations and working on various devices. As a result, the challenge for technology developers is to adapt their solutions in a way that provides employees with the freedom to work from anywhere while giving managers increased control over projects.


Managers are looking for soft skills

Another consequence of hybrid work is that managers need new skills to effectively coordinate their remote teams. With some days worked from home and others in the office, managers no longer have the same conditions to interact with their teams. Therefore, they need to adapt and take on the role of a leader who motivates, inspires the team, and manages expectations effectively.

Also, managers will need to find the right tools to measure efficiency and, consequently, to reward successful results achieved by employees.

Global recruitment is on the rise

Although some companies considered returning to the office, many have realized that it will be much easier to attract talent with a hybrid or remote work style. As a result, location-imposed boundaries will gradually disappear.

Digitalization provides employers with a significantly larger talent pool on an international scale. On the other hand, employees can benefit from the experience offered by companies from all corners of the world, better financial advantages, and a diverse cultural environment.


The challenge for everyone is to develop communication skills adapted to a multicultural audience, with diverse linguistic barriers. In other words, this will help us be more empathetic, actively listen, communicate more explicitly and clearly, and be open-minded.

In 2023, Digital Transformation is having an increasingly profound impact on the evolution of society. We see how many barriers are disappearing, and paradoxically, digitalization brings us closer. We are challenged to develop new skills, and the bonus is that we benefit from more time.

Now, more than ever, we are experiencing the advantages that technology provides us. Digitalization is for people and in the best interest of people.



Is DigitalTransformation on your objective list for 2023?

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