Sostenia provides digitalization services, helping companies of all sizes to thrive in a constantly changing business environment.
Our ERP solutions:
- Sostenia is SAP implementation partner (S/4Hana suite) and Odoo Gold implementation partner.
- We replace repetitive, value-added operations performed by employees with software robots and intelligent algorithms. Sostenia is UiPath and Druid implementation partner.
As a Marketing and Communications Specialist you will be responsible for executing marketing campaigns, driving brand awareness, and supporting the overall marketing strategy. The ideal candidate will possess a creative and analytical mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
Specific responsibilities include:
Lead Generation & Brand Awareness
- Develop and implement marketing campaigns across various channels, including digital, print, and social media.
- Develop and execute social media strategies to increase engagement and maximize attendance at events.
- Create engaging and relevant content for marketing materials, including website content, blog posts, email newsletters, social media updates, presentations.
- Create and manage email marketing campaigns, including list segmentation, content, and performance analysis.
- Work closely with our digital performance agency to coordinate and manage pay-per-click (PPC) campaigns and social media ads.
- Work closely with our SEO specialist to optimize website content for search engines (SEO) and manage search engine marketing (SEM) campaigns.
- Organizes Sostenia's participation in industry-specific events and the organization of its own events.
- Establishing and maintaining effective professional contacts with agencies, project partners, third parties
Marketing Strategy
- Conduct market research to identify trends, customer needs, and competitive analysis.
- Develop strategies to increase brand awareness; ensure all marketing materials and communications adhere to brand guidelines and maintain a consistent brand voice.
- Gather and analyze customer feedback to inform marketing strategies and improve customer satisfaction.
- Work closely with other departments to align marketing efforts with organizational goals.
Reporting & Budget
- Analyze campaign performance data to measure effectiveness and ROI and provide insights for optimization.
- Managing the marketing budget and track expenses to ensure campaigns stay within budget.
- Prepare regular reports on marketing activities, campaign performance, and market insights for management.
In addition to possessing experience with each area of responsibility listed above, the Marketing Specialist will have the following skills:
- Strong communication skills, both written and verbal
- Ability to prioritize multiple projects at one time
- Experience working with CRM data and gather insights from data / analyzing running campaigns based on customer data.
- Basic graphic design skills with Canva, Photoshop or other applications.
- Fast learner since you will manage your activity with Odoo, our internal ERP.
Successful candidates applying for this position will also have the following:
- Bachelor’s degree in marketing, communications, or a related field
- 5-7 years of on-the-job experience
- Experience in the software industry is a plus
Offer
- Attractive compensation package
- Hybrid work;
- Fixed salary compensation along with performance-related bonus scheme;
- Meal Tickets;
- Health and Well-being: Private Medical Subscription for employees;
- Personal and professional development trainings.